AUTHENTIC EGO
Authentic Ego helps people stop fighting with their skin and reclaim their skin’s natural power to heal itself with fungal acne safe skincare. AE's brand story is rooted in science, healing, and self-empowerment.
We designed a minimal and sophisticated visual identity with a touch of fun. We chose neutral, tan, and skin tone colors mixed with clean, simple, yet modern typography. To elevate and enhance the overall identity we created a set of abstract, elegant, and dynamic lines inspired by geometry and science. The logotype design encompasses their 4-pronged approach to skincare for treating and preventing acne - the 4 dots gradually diminish, similar to how acne spots heal themselves and eventually disappear.
SERVICES
Branding, Packaging, Website Direction, Newsletter Campaigns, Social Media Templates
TEAM
Brand Strategy & Messaging - Jill Wise
Visual Identity Design - Necula Creative
Product Photography - Weekend Creative
